The beauty of paid media is that it often works in silence. That social ad you couldn’t help but click on, that search page link that caught your eye – you might not realise it in the moment, but paid media is responsible for a *lot* of sales and engagement. So, if you’re looking for the next big thing in marketing, paid media might be the job for you.
1. High demand = job security
As more companies turn to digital marketing, there’ll be more opportunities for experts in that space. I.e., people that can *actually* understand online ads, and that can teach the rest of us about them. This’ll put you in a very attractive position as a candidate, so it won’t be long before you’re snapped up.
2. Competitive salary
Like we said, companies are gonna love you. So, they’re gonna splash the cash to keep you. Even if you’re starting out in a junior role, you’ll be able to equate your impact to x amount of sales. And having that in your back pocket is so valuable when it comes to review season and stepping up that career ladder. Plus, loads of places offer performance-based bonuses. Cha-ching!
3. Total flexibility
One of the biggest pros of paid media is flexibility - you aren’t bound to one industry or environment. You can work in agencies, for big brands, small businesses, you can go supply-side for platforms, or even try it on your own as a freelancer. There’s really no limit in where you can take your skills, so you can build the perfect work environment for you.
4. You can still be creative
When you think of fun jobs – granted, paid media might not be at the top of the list. But the truth is, creativity is a big part of the day-to-day. You can come up with campaign messaging, tweak narratives, help draft social posts – and plenty more. Basically, you’re not stuck in the numbers *all* day. It’s a balance, and that’s what keeps it engaging.
5. Rapid skill development
Being good at paid media forces you to know the latest trends and use the latest technologies. After all, you need to know what people are looking for right now. Not yesterday. And certainly not last week. This constant learning not only keeps the job exciting, but also makes you more valuable as a professional.
6. Diverse career path
If you have a good understanding of paid media, you’re already a step ahead of others trying to get into digital marketing. And you don’t have to stay put. The skills you’re gonna learn are highly transferable, so you can branch out into being a marketing manager, SEO specialist, content strategist, or even a performance marketing consultant.
A career in paid media is always going to be a safe bet – but nowadays it’s an extremely smart bet. If you want a flexible job that’s both creative and analytical with a fair pay packet too, you already know which direction we’re pointing you in…