Company LinkedIn Profile vs. Personal
Where should you build your audience?
If you're thinking seriously about growing your presence online, there's one thing you need to know:
Your personal LinkedIn profile is more valuable than your company page.
And not just slightly, dramatically.
Here’s why building your personal brand on LinkedIn will always deliver more connection, reach, and long-term value than putting all your energy into a corporate account.
1. People connect with people, not brands
It sounds simple, but it’s easy to forget:
We trust people, not companies.
No matter how polished your brand visuals are, or how carefully you craft your company's “voice,” the truth is that human beings are wired to connect with other human beings. We’re drawn to faces, real stories, and authentic points of view.
When you show up as yourself - sharing your ideas, experiences, wins, and lessons learned - you build genuine trust.
And trust is the real currency of building an audience.
Your own voice will always feel more authentic than brand-approved messaging.
That authenticity is what drives conversations, builds communities, and, ultimately, moves industries forward.
2. Personal profiles have far greater reach on LinkedIn
LinkedIn’s platform is designed to amplify people, not brands.
The algorithm naturally favours posts from individual accounts, meaning your updates, thoughts, and stories have a much better chance of being seen, shared, and commented on if they come from your personal profile.
Company pages, meanwhile, tend to have limited organic reach unless they’re supported by paid promotion. Even companies with large followings often struggle to achieve the kind of engagement that a personal post can spark.
If you want your ideas to travel further and your network to grow faster, building your own presence is the smarter move.
3. Your personal brand is long-term career equity
When you invest time in building your own profile, you’re building something that belongs to you - not your employer, not a business you might one day move on from.
Your audience, your reputation, your credibility - they travel with you, no matter where your career takes you.
In a world where career paths are increasingly non-linear and entrepreneurship is more accessible than ever, developing a strong personal brand isn't just helpful, it’s essential.
You’re creating long-term equity: an asset you control, that grows with you over time.
4. Being visible strengthens your leadership, and your business
There’s a misconception that building a personal brand is self-serving, or that it might somehow conflict with promoting your business.
The opposite is true.
When people know, like, and trust you, they’re more likely to trust the businesses you build, the teams you lead, and the ideas you champion.
By showing up consistently as yourself - not hiding behind a brand logo - you strengthen both your personal reputation and your company's reputation.
You become a recognised voice in your space.
You become someone people want to work with, learn from, and collaborate with.
5. So what should you post?
Once you commit to building your personal profile, the natural next question is: What do I say?
You don’t need to reinvent yourself or perform for the algorithm. You just need to start showing up consistently, with content that feels real and useful.
Here are a few places to start:
Share insights — What are you learning? What patterns are you noticing in your work or industry?
Tell stories — Whether it’s a career milestone or a lesson learned the hard way, personal stories resonate deeply.
Offer perspectives — Thoughtful opinions spark conversation. Don’t be afraid to have a point of view.
Ask questions — Invite your network to share their experiences or ideas. Great conversations often start this way.
Celebrate others — Shining a light on colleagues, collaborators, or industry wins builds goodwill and expands your community.
Remember: consistency matters more than perfection.
You don’t need to post every day, but showing up regularly builds momentum.
In Summary: Build your personal profile
If you’re serious about growing your influence, your opportunities, and your impact, start by investing in your personal presence.
✅ People connect with people.
✅ Your profile has more organic reach.
✅ Your personal brand is career equity.
✅ Visibility builds leadership, not just vanity.
You can still maintain a company page — but make your personal profile your home base.
Because in the end, people don’t just want to know what your company stands for.
They want to know who you are, and why it matters.