People want to work with you before they know what you do
The biggest takeaway from Lauren Spearman and Beth Thomas' session at our latest Accelerator workshop
In a fireside chat between Lauren Spearman and Beth Thomas at our final Accelerator workshop of the season, we reframed the purpose of content.
It’s not just about gaining visibility. It’s about building a pipeline.
Posting online gets you seen, sure, but it’s also business development. Whether that’s landing new clients from your agency, getting a new gig as a freelancer, or putting yourself on the radar of recruiters.
In this week’s industry deep dive, we’re debriefing the fireside chat between Beth and Lauren, answering the question: what can content actually do?
For Lauren, this looks like new clients, speaking opportunities, partnerships, introductions and new business conversations.
Let’s get into it ⬇️
Trust is built before the conversation starts
One of the strongest lines from the session was:
