Thanks to everyone who joined our first Substack Live!
This was the first episode in our new series where we interview an industry expert over lunch on the last Friday of every month. Cutting through the fluff, and getting straight into the topics, trends and challenges marketers are facing right now.
This week, we were joined by Joe Tattersall - founder of The Content Group and ex-Sidemen producer - to chat about long-form’s revival era. Or “amplification era”, as Joe put it.
Join us next month (Friday 27th Feb) for our next Live, where Hester will be interviewing Pete Dick - founder & CEO of Grant Digital - on the rise of live commerce.



