SEO for Social Media

How to get your content seen

Newsflash: Search Engine Optimisation (or as it’s more commonly known as - SEO) isn’t just for Google. Social media platforms - Instagram, TikTok, Twitter, Facebook, YouTube - each have their own search algorithms that decide what content gets discovered, and by who.

And honestly, thank god for that, because organic reach on Instagram is at an all-time low currently (thanks, Meta). One minute you’re riding the algorithm wave, the next your content is buried under a sea of Reels from people who just get how the system works. So, how do you make sure your posts aren’t lost in the void?

The answer: social SEO.